Go-To-Market with your product, service, or capital through
Strategy & Engineering

Go-To-Market with your product, service, or capital through
Strategy & Engineering

Go-To-Market with your product, service, or capital through
Strategy & Engineering

Build prospecting engines that automate lead generation & deep research, creatively scale inbound and outbound sales motions, and uncover pipeline expansion opportunities in your CRM

Build prospecting engines that automate lead generation & deep research, creatively scale inbound and outbound sales motions, and uncover pipeline expansion opportunities in your CRM

Supported by 100+

MBB Consultants

About

About

About

Who We Are

Who We Are

Who We Are

We are Blue Modern Advisory, a GTM Strategy & Engineering firm that transforms how companies identify, engage, and convert their ideal prospects. Led by AI Experts from Clay and McKinsey & Company, we build autonomous growth engines that streamline list building, data enrichment, and sequencing workflows to scale targeted outreach and drive consistent value creation across your business.

We are Blue Modern Advisory, a GTM Strategy & Engineering firm that transforms how companies identify, engage, and convert their ideal prospects. Led by AI Experts from Clay and McKinsey & Company, we build autonomous growth engines that streamline list building, data enrichment, and sequencing workflows to scale targeted outreach and drive consistent value creation across your business.

We are Blue Modern Advisory, a GTM Strategy & Engineering firm that transforms how companies identify, engage, and convert their ideal prospects. Led by AI Experts from Clay and McKinsey & Company, we build autonomous growth engines that streamline list building, data enrichment, and sequencing workflows to scale targeted outreach and drive consistent value creation across your business.

Kevin Cong

Founding GTM Partner

Kevin Cong

Founding GTM Partner

Kevin Cong

Founding GTM Partner

Karthik Devarakonda

Founding GTM Engineer

Karthik Devarakonda

Founding GTM Engineer

Karthik Devarakonda

Founding GTM Engineer

Sagar Tiwari

Founding Partner & Chairman

Sagar Tiwari

Founding Partner & Chairman

Sagar Tiwari

Founding Partner & Chairman

Services

Services

Services

How We Work

Discover how we help our clients at every stage in the GTM process

Discover how we help our clients at every stage in the GTM process

01

01

BMA conducts an initial GTM diagnostic

BMA conducts an initial GTM diagnostic

BMA conducts an initial GTM diagnostic

BMA provides a structured go-to-market (GTM) playbook and operational toolkit designed to streamline execution, automation, and CRM architecture. This includes a strategic playbook that defines best practices for AI workflows, operating model, and revenue metrics; trackers to centralize CRM architecture and workflow performance; and execution templates such as ICP frameworks and messaging guides tailored for different pipelines and channels.

BMA provides a structured go-to-market (GTM) playbook and operational toolkit designed to streamline execution, automation, and CRM architecture. This includes a strategic playbook that defines best practices for AI workflows, operating model, and revenue metrics; trackers to centralize CRM architecture and workflow performance; and execution templates such as ICP frameworks and messaging guides tailored for different pipelines and channels.

BMA provides a structured go-to-market (GTM) playbook and operational toolkit designed to streamline execution, automation, and CRM architecture. This includes a strategic playbook that defines best practices for AI workflows, operating model, and revenue metrics; trackers to centralize CRM architecture and workflow performance; and execution templates such as ICP frameworks and messaging guides tailored for different pipelines and channels.

02

02

BMA designs and deploys a scalable system for AI-powered prospecting

BMA designs and deploys a scalable system for AI-powered prospecting

BMA designs and deploys a scalable system for AI-powered prospecting

BMA implements a scalable system to automate CRM ingestion for all new leads, covering the entire process from lead generation to opportunity. This includes defining data enrichment strategies aligned with business goals, developing structured workflows for lead activation, detecting and capturing leads in real time from various sources, and finally, routing and enriching those leads into the CRM with appropriate ownership, tagging, and deduplication.

BMA implements a scalable system to automate CRM ingestion for all new leads, covering the entire process from lead generation to opportunity. This includes defining data enrichment strategies aligned with business goals, developing structured workflows for lead activation, detecting and capturing leads in real time from various sources, and finally, routing and enriching those leads into the CRM with appropriate ownership, tagging, and deduplication.

BMA implements a scalable system to automate CRM ingestion for all new leads, covering the entire process from lead generation to opportunity. This includes defining data enrichment strategies aligned with business goals, developing structured workflows for lead activation, detecting and capturing leads in real time from various sources, and finally, routing and enriching those leads into the CRM with appropriate ownership, tagging, and deduplication.

03

03

BMA activates inbound and outbound campaigns across every pipeline

BMA activates inbound and outbound campaigns across every pipeline

BMA activates inbound and outbound campaigns across every pipeline

BMA drives GTM execution by activating inbound and outbound campaigns through a structured playbook, Clay-powered infrastructure, and a steady-state experimentation platform. Campaigns are launched using a proven GTM playbook that aligns messaging and timing with strategic goals for consistent activation. Clay is used to automate lead sourcing, enrichment, and sequencing at scale, allowing for high-volume outreach without sacrificing targeting precision.

BMA drives GTM execution by activating inbound and outbound campaigns through a structured playbook, Clay-powered infrastructure, and a steady-state experimentation platform. Campaigns are launched using a proven GTM playbook that aligns messaging and timing with strategic goals for consistent activation. Clay is used to automate lead sourcing, enrichment, and sequencing at scale, allowing for high-volume outreach without sacrificing targeting precision.

BMA drives GTM execution by activating inbound and outbound campaigns through a structured playbook, Clay-powered infrastructure, and a steady-state experimentation platform. Campaigns are launched using a proven GTM playbook that aligns messaging and timing with strategic goals for consistent activation. Clay is used to automate lead sourcing, enrichment, and sequencing at scale, allowing for high-volume outreach without sacrificing targeting precision.

Testimonials

Testimonials

Testimonials

What Our Clients Say

What Our Clients Say

What Our Clients Say

See what our clients say about the results we deliver and the value that they receive

See what our clients say about the results we deliver and the value that they receive

Mahmoud

Warner Music

"BMA helped us transform the way we approach go-to-market. Their structured playbook gave us immediate clarity on roles, metrics, and campaign sequencing. Within weeks, we had a CRM ingestion system running smoothly, and our lead pipeline became more efficient than ever."

"BMA helped us transform the way we approach go-to-market. Their structured playbook gave us immediate clarity on roles, metrics, and campaign sequencing. Within weeks, we had a CRM ingestion system running smoothly, and our lead pipeline became more efficient than ever."

Arnav

Landed Media

"Working with BMA was a turning point for our growth team. They didn’t just offer strategy, they delivered a complete operational system. From automating lead intake to activating high-volume outbound using Clay, every piece was thoughtfully implemented."

"Working with BMA was a turning point for our growth team. They didn’t just offer strategy, they delivered a complete operational system. From automating lead intake to activating high-volume outbound using Clay, every piece was thoughtfully implemented."

Jing

Wang J Real Estate

"With their structured playbook and Clay-powered infrastructure, we scaled outreach without sacrificing precision. The results were undeniable: a 300% increase in overall revenue within just a few months. If you’re looking to scale intelligently and fast, BMA is the team you want."

"With their structured playbook and Clay-powered infrastructure, we scaled outreach without sacrificing precision. The results were undeniable: a 300% increase in overall revenue within just a few months. If you’re looking to scale intelligently and fast, BMA is the team you want."

Matthew

ArkSeed

"As a recruiting firm, lead generation is everything, and BMA helped us take it to the next level. Their team built a fully automated system for sourcing, filtering, and syncing candidates into our CRM, completely eliminating manual bottlenecks."

"As a recruiting firm, lead generation is everything, and BMA helped us take it to the next level. Their team built a fully automated system for sourcing, filtering, and syncing candidates into our CRM, completely eliminating manual bottlenecks."

FAQ

FAQ

FAQ

Your Questions, Answered

Your Questions, Answered

Your Questions, Answered

Answers to your most common questions about our services

Answers to your most common questions about our services

Why should I trust Blue Modern Advisory's services?

What services does your company offer?

How do you guarantee success?

Is there a specific company type BMA specializes in helping?

Why should I trust Blue Modern Advisory's services?

What services does your company offer?

How do you guarantee success?

Is there a specific company type BMA specializes in helping?

Why should I trust Blue Modern Advisory's services?

What services does your company offer?

How do you guarantee success?

Is there a specific company type BMA specializes in helping?

Ready to Upscale your Growth?

Schedule a consultation with our team of experts

It's 100% free

Ready to Upscale your Growth?

Schedule a consultation with our team of experts

It's 100% free

Ready to Upscale your Growth?

Schedule a consultation with our team of experts

It's 100% free