Go-To-Market with your product, service, or capital through
Strategy & Engineering
Go-To-Market with your product, service, or capital through
Strategy & Engineering
Go-To-Market with your product, service, or capital through
Strategy & Engineering
Build prospecting engines that automate lead generation & deep research, creatively scale inbound and outbound sales motions, and uncover pipeline expansion opportunities in your CRM
Build prospecting engines that automate lead generation & deep research, creatively scale inbound and outbound sales motions, and uncover pipeline expansion opportunities in your CRM












Supported by 100+
MBB Consultants
About
About
About
Who We Are
Who We Are
Who We Are
We are Blue Modern Advisory, a GTM Strategy & Engineering firm that transforms how companies identify, engage, and convert their ideal prospects. Led by AI Experts from Clay and McKinsey & Company, we build autonomous growth engines that streamline list building, data enrichment, and sequencing workflows to scale targeted outreach and drive consistent value creation across your business.
We are Blue Modern Advisory, a GTM Strategy & Engineering firm that transforms how companies identify, engage, and convert their ideal prospects. Led by AI Experts from Clay and McKinsey & Company, we build autonomous growth engines that streamline list building, data enrichment, and sequencing workflows to scale targeted outreach and drive consistent value creation across your business.
We are Blue Modern Advisory, a GTM Strategy & Engineering firm that transforms how companies identify, engage, and convert their ideal prospects. Led by AI Experts from Clay and McKinsey & Company, we build autonomous growth engines that streamline list building, data enrichment, and sequencing workflows to scale targeted outreach and drive consistent value creation across your business.
Services
Services
Services
How We Work
Discover how we help our clients at every stage in the GTM process
Discover how we help our clients at every stage in the GTM process
01
01
BMA conducts an initial GTM diagnostic
BMA conducts an initial GTM diagnostic
BMA conducts an initial GTM diagnostic
BMA provides a structured go-to-market (GTM) playbook and operational toolkit designed to streamline execution, automation, and CRM architecture. This includes a strategic playbook that defines best practices for AI workflows, operating model, and revenue metrics; trackers to centralize CRM architecture and workflow performance; and execution templates such as ICP frameworks and messaging guides tailored for different pipelines and channels.
BMA provides a structured go-to-market (GTM) playbook and operational toolkit designed to streamline execution, automation, and CRM architecture. This includes a strategic playbook that defines best practices for AI workflows, operating model, and revenue metrics; trackers to centralize CRM architecture and workflow performance; and execution templates such as ICP frameworks and messaging guides tailored for different pipelines and channels.
BMA provides a structured go-to-market (GTM) playbook and operational toolkit designed to streamline execution, automation, and CRM architecture. This includes a strategic playbook that defines best practices for AI workflows, operating model, and revenue metrics; trackers to centralize CRM architecture and workflow performance; and execution templates such as ICP frameworks and messaging guides tailored for different pipelines and channels.
02
02
BMA designs and deploys a scalable system for AI-powered prospecting
BMA designs and deploys a scalable system for AI-powered prospecting
BMA designs and deploys a scalable system for AI-powered prospecting
BMA implements a scalable system to automate CRM ingestion for all new leads, covering the entire process from lead generation to opportunity. This includes defining data enrichment strategies aligned with business goals, developing structured workflows for lead activation, detecting and capturing leads in real time from various sources, and finally, routing and enriching those leads into the CRM with appropriate ownership, tagging, and deduplication.
BMA implements a scalable system to automate CRM ingestion for all new leads, covering the entire process from lead generation to opportunity. This includes defining data enrichment strategies aligned with business goals, developing structured workflows for lead activation, detecting and capturing leads in real time from various sources, and finally, routing and enriching those leads into the CRM with appropriate ownership, tagging, and deduplication.
BMA implements a scalable system to automate CRM ingestion for all new leads, covering the entire process from lead generation to opportunity. This includes defining data enrichment strategies aligned with business goals, developing structured workflows for lead activation, detecting and capturing leads in real time from various sources, and finally, routing and enriching those leads into the CRM with appropriate ownership, tagging, and deduplication.
03
03
BMA activates inbound and outbound campaigns across every pipeline
BMA activates inbound and outbound campaigns across every pipeline
BMA activates inbound and outbound campaigns across every pipeline
BMA drives GTM execution by activating inbound and outbound campaigns through a structured playbook, Clay-powered infrastructure, and a steady-state experimentation platform. Campaigns are launched using a proven GTM playbook that aligns messaging and timing with strategic goals for consistent activation. Clay is used to automate lead sourcing, enrichment, and sequencing at scale, allowing for high-volume outreach without sacrificing targeting precision.
BMA drives GTM execution by activating inbound and outbound campaigns through a structured playbook, Clay-powered infrastructure, and a steady-state experimentation platform. Campaigns are launched using a proven GTM playbook that aligns messaging and timing with strategic goals for consistent activation. Clay is used to automate lead sourcing, enrichment, and sequencing at scale, allowing for high-volume outreach without sacrificing targeting precision.
BMA drives GTM execution by activating inbound and outbound campaigns through a structured playbook, Clay-powered infrastructure, and a steady-state experimentation platform. Campaigns are launched using a proven GTM playbook that aligns messaging and timing with strategic goals for consistent activation. Clay is used to automate lead sourcing, enrichment, and sequencing at scale, allowing for high-volume outreach without sacrificing targeting precision.
Testimonials
Testimonials
Testimonials
What Our Clients Say
What Our Clients Say
What Our Clients Say
See what our clients say about the results we deliver and the value that they receive
See what our clients say about the results we deliver and the value that they receive
Mahmoud
Warner Music
"BMA helped us transform the way we approach go-to-market. Their structured playbook gave us immediate clarity on roles, metrics, and campaign sequencing. Within weeks, we had a CRM ingestion system running smoothly, and our lead pipeline became more efficient than ever."
"BMA helped us transform the way we approach go-to-market. Their structured playbook gave us immediate clarity on roles, metrics, and campaign sequencing. Within weeks, we had a CRM ingestion system running smoothly, and our lead pipeline became more efficient than ever."
Arnav
Landed Media
"Working with BMA was a turning point for our growth team. They didn’t just offer strategy, they delivered a complete operational system. From automating lead intake to activating high-volume outbound using Clay, every piece was thoughtfully implemented."
"Working with BMA was a turning point for our growth team. They didn’t just offer strategy, they delivered a complete operational system. From automating lead intake to activating high-volume outbound using Clay, every piece was thoughtfully implemented."
Jing
Wang J Real Estate
"With their structured playbook and Clay-powered infrastructure, we scaled outreach without sacrificing precision. The results were undeniable: a 300% increase in overall revenue within just a few months. If you’re looking to scale intelligently and fast, BMA is the team you want."
"With their structured playbook and Clay-powered infrastructure, we scaled outreach without sacrificing precision. The results were undeniable: a 300% increase in overall revenue within just a few months. If you’re looking to scale intelligently and fast, BMA is the team you want."
Matthew
ArkSeed
"As a recruiting firm, lead generation is everything, and BMA helped us take it to the next level. Their team built a fully automated system for sourcing, filtering, and syncing candidates into our CRM, completely eliminating manual bottlenecks."
"As a recruiting firm, lead generation is everything, and BMA helped us take it to the next level. Their team built a fully automated system for sourcing, filtering, and syncing candidates into our CRM, completely eliminating manual bottlenecks."
FAQ
FAQ
FAQ
Your Questions, Answered
Your Questions, Answered
Your Questions, Answered
Answers to your most common questions about our services
Answers to your most common questions about our services
Why should I trust Blue Modern Advisory's services?
What services does your company offer?
How do you guarantee success?
Is there a specific company type BMA specializes in helping?
Why should I trust Blue Modern Advisory's services?
What services does your company offer?
How do you guarantee success?
Is there a specific company type BMA specializes in helping?
Why should I trust Blue Modern Advisory's services?
What services does your company offer?
How do you guarantee success?
Is there a specific company type BMA specializes in helping?
Ready to Upscale your Growth?
Schedule a consultation with our team of experts
It's 100% free
Ready to Upscale your Growth?
Schedule a consultation with our team of experts
It's 100% free
Ready to Upscale your Growth?
Schedule a consultation with our team of experts
It's 100% free